Victoria de la Torre is a designer, artist, cultural producer and engineer based in Utrecht (Netherlands) and Madrid (Spain).
Finishing her studies in Industrial Design Engineering and Product Development at the Polytechnic University of Madrid, her interests in the social and collaborative aspects of design methodologies made her start first collaborating and later co-coordinating the Association of Industrial Design Engineering (AIDI). There she has participated, co-coordinated, designed, curated and produced different cultural projects. In 2019 she co-founded the studio Macedonia, a design, innovation and research-based studio focused in finding transdisciplinar and meaningful solutions.
Now, her awareness about the contemporary context, and the complexity of its systems, linked to her chronical need for questioning has made her plot twist (or upgrade?) her professional and personal path to immerse herself into contemporary hybrid art and design practices as a way to develop new narratives and understand the world we live in. Her latest adventure is starting in 2020 as a Master in Fine Arts and Design at the HKU University of the Arts Utrecht.
Collaborator. Service and UX Design in Hecho.Company.
2019 November – today · Madrid
Product and graphic design in BUIO Light Studio.
2019 July – today · Madrid
Founder, strategist and brand manager in the design, research and innovation studio Macedonia.
2019 March – today · Madrid
Product design development in the campaign “Kit Beats” for the UEFA Champions League. The Lion, MRM-McCann, MasterCard.
2018 September – 2018 November
Technical coordination and curation of the event IDesignMadrid 2018. Curation of activities and mentoring of the “Diseñaton AIDI+Leroy Merlin. AIDI. Central de Diseño, Matadero Madrid.
2018 March – 2018 July · Madrid
Co-coordination. Production and curation of activities. Art direction of the graphic campaing of the event IDesignMadrid 2017. AIDI. CC Buenavista, Madrid.
2017 March – 2017 July · Madrid
Junior product and graphic designer in Mad Lab Design Editor
2017 February – 2017 July · Madrid
Co-coordination of AIDI (Industrial Design Engineering Association).Directorate since 2017. Collaboration since 2016.
2016 September – today · Madrid
Awards and residencies
Systems – Accenture Artist Residency (*) Science Gallery Dublin. Artistic residency to develop the project Multiplay.
(*) Update: Due to the sanitary emergency, this residency will develop as a Virtual Artist Residency.
2020 March – August, Dublin & Virtual
New talent Selected Award in Selected Bilbao for the electric viola project “Artemisa”.
Winner team of the Impact Hub Global Goals Jam with the project “The Streets of the Future”.
First prize of the Experimenta Mention for the electric viola project “Artemisa” during the exhibition Producto Fresco, by Di_mad.
Madrid Design Festival mention for the electric viola project “Artemisa” during the exhibition Producto Fresco, organised by Di_mad.
Team winner of the International Distributed Hardware Hackaton organized by the open source design platform Wikifactory and AIDI with the project “Docubot”.
“50 Talents. Ideas for a better world”. Exhibition of the 50 best projects within the 8th Teaching Meeting of the Spanish American Biennial of Design. The project selected was the viola Artemisa. Matadero Madrid.
“Producto Fresco”, the exhibition for the best design projects developed in Madrid during the previous year. The project selected was the viola Artemisa.
Matadero Madrid, Spain.
“Selected Bilbao”, an international exhibition for creative inspiration during the Bilbao Vizcaya Design Week. The project selected was the viola Artemisa. Euskalduna Jauregia Bilbao, Spain.
Systems Practice. Online course. Acumen Academy.
2020 March – June
Freeport 0. Course “Signals and storms. Geocinema”. Independent Studies Program – Matadero Critical Studies. Tentacular Festival. Matadero Madrid.
Circular Design Challenge. Ecoembes and UXER School Workshop about Google Design Sprint Methodology.
Futures design workshop. ExitoLab. Madrid.
Design methodology workshop “The Conceptual Nebula”. Miguel Herranz Studio. Roca Gallery Madrid.
Workshop on the fundamentals of product sketching.
IDesignMadrid 2017. Matadero Madrid.
Course on the fundamentals of 3D printing.
ETSIDI Ingenia Fab Lab. Polytechnic University of Madrid.
2015 February – March
Course on the fundamentals of photography. Polytechnic University of Madrid.
2013 February – May
Publications and media
“The chaos of stability”
Editor and interviewed in an article about liquid teams and precariousness in the cultural and creative sector.
Yorokobu Magazine, n. 112.
V.V.A.A. Exhibition catalogue “50 Talentos” 2019. Madrid.
V.V.A.A. Exhibition catalogue Selected Bilbao. Bilbao.
V.V.A.A. Exhibition catalogue Producto Fresco 2019.
“Artemisa, a classical instrument reborn in the XXI century”.
Experimenta Magazine, n. 83.
«Soluciones reales a problemas frescos.»
Lecture about the studio Macedonia and its activities.
Oxigena Fest 2020
«Terraceo Virtual EP3»
Moderator of the virtual round table.
Ráfagas, 50 Talentos Exhibition, Iberoamerican Biennal of Design – Presentation of “Artemisa”. Organised by Dimad. Matadero, Madrid.