Victoria de la Torre

de la Torre

IDesignMadrid 2018

IDesignMadrid was an event aimed to generate an open dialogue between design practitioners, universities and companies from different disciplines surrounding design. It consisted of three vibrant days through which close to 500 people were brought together to participate on the different activities that took place: workshops, lectures, exhibitions, debates, etc. It also hosted the Designathon, where Leroy Merlin challenged the participants to rethink collaboratively about the future of shops from a more human and technological perspective.